Leaflet Distribution [Explained]

       Leaflet distribution is a field marketing technique which consists of one or more people delivering pamphlets to targeted areas. It is very popular as a marketing technique as it can be directly targeted to specific demographics.

                 

       Leaflet distribution is predominantly carried out in one of two ways: either door to door to target specific areas or street marketing. There are three main methods of leaflet distribution, one of which is called solus which is where the leaflet is delivered solely on its own and is the best yet and the most cost effective.

        Companies offering every leaflet delivered would find it impossible to pay any of the workers the nmw based on the prices charged for leafleting some as low as 1.5p per item in comparison to direct mail at 32p per item.

As A guide for 1,000 homes delivered on a share plan for reliability you should be looking to pay at least £38.00 per thousand. A guide for solus price would be in the region of £ 50.00 per thousand homes.

Any less than this you run the risk of throwing money away

 If used correctly Leaflet distribution is a fantastic advertising medium